Bidvest Foodservice
“Almost every business performed better than the prior year, most beat their budget and
most developed sustained momentum.”

Overview
The business registered a generally pleasing performance in a
watershed year as the strategies developed since the global financial
crisis gained further traction.
Revenue increased by 14,0% to R116,6 billion (2014: R102,3 billion)
while trading profit moved 25,1% higher to R4,0 billion
(2014: R3,2 billion).
All four geographic pillars did well. In the UK, profitability grew by
31,2% and overall represented 27,3% of total food group profit.
Europe grew profit by 57,0% to 20,0% of the total. Australasia
remained the largest contributor at 34,1% of the total after a profit
increase 13,3% while Emerging Markets grew profits by 2,9% to
16,4% of the total.
Contributions came from over 30 sovereign countries and every
continent except North America, underlining our global reach and the
broad appeal of our unique product and service offering.
We witnessed continued improvement in the UK economy and
renewed strength in parts of Eastern Europe. Some positive signs
also came through in Western Europe.
Growth slowed in both Australia and New Zealand while most
countries in our Emerging Markets portfolio faced economic
headwinds. Despite falling growth in China, almost all of our Asian
businesses performed well. Singapore is still in the midst of a
strategic transition to the foodservice model.
Food group gains were made in an environment that was often
characterised by zero or extremely low food inflation. In the
foodservice industry, a measure of inflation is often helpful. It is
testimony to the momentum achieved by our teams that they
secured sustained growth without this form of assistance.
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People |
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Training spend (R million) |
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Our success is driven by people. Irrespective of what systems you
develop and the technology you employ, there is no substitute for
good people.
Unfortunately there were two fatalities in our South African division
this year, both as a result of road accidents. We extend our
condolences to the families.
A central element in our business strategy is the attraction, retention
and development of the right people. The criteria for selection and
development of these contributors to our growth may or may not
include high levels of academic qualification. What will always be
relevant are their industry experience and knowledge, their enthusiasm
and their ability to add value.
Their contribution was absolutely critical in a year when many teams
achieved sustained growth in highly competitive markets within
economies afflicted by low GDP growth.
Sometimes the challenge for our people is not how to achieve
counter-cyclical growth, but how to maximise the potential within
economies that show signs of recovery.
Economic recovery creates its own set of business challenges. One of
these is the recruitment and retention of good people who suddenly
have much greater career choice, perhaps in entirely different sectors.

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This challenge spotlights the need for consistent investment in training,
workplace safety and infrastructure. Thanks to sustained commitments
in these areas, we offer a stimulating, safe and congenial working
environment that provides constant opportunities for personal growth
by those who embrace the Bidvest culture, with its focus on
independent decision making and personal initiative.
In 2015, many of our people in a wide range of geographies made the
most of these opportunities.
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Performance |
Almost every business performed better than the prior year, most beat
their budget and most developed sustained momentum.
Four strategic drivers were evident:
Balance – Our teams continued the quest for the appropriate
weighting of large, medium and small customers within the wider
customer mix, while guarding against over-reliance on any single
account or category of business.
This creates customer service challenges as each category of customer
has different needs. It is up to our teams to understand every market
segment in which they operate, stay close to customers and anticipate
their requirements.
Value – We sought continued growth in areas where we can add value
and thereby deepen our relationship with customers. The alternative is
to passively acquiesce in the commoditisation of food products and
services. Undifferentiated operations in a commoditised environment
degrade the business. One is perceived simply as a transporter of food
cartons. There is then a risk that one becomes trapped in a “race to
the bottom” on contract prices and margins.
In contrast, a value-add mindset requires a proactive approach that
delivers a direct benefit to customers. This necessitates constant
innovation, enabling one to deepen the customer relationship.
Living the value mission also demands a certain amount of courage as
one may need, on occasion, to turn one’s back on commodity
business. Volumes may be high, but returns are generally low, with few
opportunities to add value. It may then be necessary to exit certain
contracts. This nettle was firmly grasped by several operations, notably
in Australia.
Focus – Our core focus on foodservice was continually reinforced as
this is the area in which we can add the most value, thanks to our
experience, expertise and infrastructure. Again, tough calls sometimes
have to be made.
This challenge has been showcased in Singapore where the business
has reinvented itself over the last two years. Traditionally, trading
activities dominated its operational mix, focusing management
attention on trading risks in often volatile commodity markets. The
Singapore business therefore refocused its activities, moved away from
trading and built up its foodservice offering. This process reached a
tipping point late in the period when the business closed its wholesale
trading arm and a growing foodservice business delivered pleasing
profit on lower volumes.
Within the overall focus on foodservice, a key area is the freetrade
market, also referred to as the street or independent market. These
customers often run small or micro businesses or perhaps a network
of small to medium-size businesses. They are active in the hotel,
restaurant and catering sectors.
These customers typically confront skills and space shortages in the
kitchen and look for solutions that save them time while helping them
reduce waste and enhance their profit. Smart solutions from a
responsive foodservice partner therefore create opportunities for us to
add value while better managing our own margins. Growth of freetrade
volumes underpinned our 2015 performance.
Decentralisation – The Bidvest model is built on the concept of
ownership by independent teams who decide day-by-day what is best
for the business. Local autonomy accelerates decision making
and leverages local knowledge. Confirmation of the power of
decentralisation was provided, among others, by UK operations.
In Britain, strong growth was delivered by three distinct businesses –
Foodservice, Logistics and Fresh. Local teams running very
manageable, very nimble operations are well placed to achieve
continued growth. The embrace of a decentralisation ethos involves a
journey. This journey is well underway in the UK.
The diversity of the food group is our greatest strength and is reflected
by a comprehensive product offering, range development, logistical
capability, market penetration and technology.
Every business in every geography specialises in what it does and what
is relevant for its market. |

Though the uniqueness of each operation is respected, a strategic
effort has been made in recent years to break down any silos and
encourage the sharing of information and learnings.
In 2015, it was remarkable to see the high level of engagement that our
global teams have with one another.
Decentralisation remains a core pillar of the business, yet we witnessed
growing cooperation between our operations, without interference from
a central head office. One effect is to accelerate positive developments,
as teams adopting new products or systems are helped along the
learning curve by colleagues from another geography who have already
implemented similar innovations.
Acquisitions
In 2015, we had the benefit of the full-year effect of our 60% interest
in Brazil’s Distribuidora E Importadora Irmãos Avelino Avelino. The foodservice
business was acquired in January 2014 to give further impetus to
our expansion into South American markets. The acquisition bedded
in well.
With effect from the beginning of our 2015 year, we acquired a
controlling interest in Gruppo DAC S.p.A. (DAC), a leading Italian
foodservice provider. The vehicle for our entry into the Italian market
made pleasing progress.
In the UK, we purchased PCL 24/7, a chilled products storage and
distribution business that gives added bulk to our existing logistics
operations. Consolidation of the two businesses enabled further growth
in an important market.
Several smaller bolt-on acquisitions were concluded in various markets.
E-commerce
The development of e-channels is no longer revolutionary. Evolution is
the order of the day. All teams are growing their e-commerce volumes
while finding new ways to assist customers through apps and internet
and mobile solutions.
System enhancement is non-stop.
In several markets, we are leaders in the e-commerce space and use
these tools as an effective means of entrenching customer
relationships. Investment will therefore be maintained and in many
cases will be stepped up.
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Planet |
Carbon by geographical split
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Indirect emissions Scope 2 |
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Environmental issues dominate any long-term strategic view of our
business’s continued development. As population numbers continue to
grow, so do pressures on resources. Though low food inflation is a
feature of current markets, it is doubtful this will persist in the long term.
As pressure on resources grows, we can expect government and
consumer attention to focus on sustainable solutions. It is our job to
provide them.
Environmental awareness already has an impact on our market. For
instance, it is increasingly evident that a growing number of consumers
check pressure on fish resources before selecting the fish they would
like to buy. This is just one example of how demand can be influenced
by environmental considerations.
From a reputational standpoint, it is vital for our business to be
perceived as a trusted solution finder with total commitment to sound
environmental practice. Our businesses therefore cooperate fully with
the authorities on environmental and public health issues.
Often, the effort to reduce environmental impacts coincides with efforts
to control our cost base as our teams already take steps to reduce the
use of water, electricity and fuel. In addition, we pay close attention to
food safety, “green” product development, and the practices adopted
by our suppliers. Healthy food choice is also gaining relevance.
Among consumers and many of our business-to-business customers
we see growing focus on food product provenance. Local production
supports local growers and breeders while reducing “food miles”,
thereby achieving added fuel efficiency. We embraced these trends at
an early date and today witness continued growth of local and organic
food ranges.
Our sales teams collaborate with many small, locally focused
restaurants and hotels. One area of collaboration is menu development.
It is noteworthy that when menus are changed, increased prominence
is given to fresh local products and local dishes, along with details of
how local food ingredients find their way into recipes. We stay close to
these developments as the growth of the Fresh category is a strategic
point of focus for our business.
When sourcing products from suppliers, we not only consider price and
the ability to meet quality specifications, we also consider the labour
practices adopted by the company concerned.
Environmental sensitivity is built into the way we do business. This is
not going to change. In fact, we expect sensitivity to become more
acute.
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Products and services |
In line with our decentralisation philosophy, product development was
once again driven by local teams close to their local markets.
One common dynamic was evident – the creation of products for our
customers that cut waste, save time and create business growth
opportunities.
Portion-controlled products, pre-cubed, pre-sliced, par-cooked and
marinated products all add value as they reduce preparation time and
often enable our customers to offer a premium option.
The future
We are extremely excited about future prospects, even though we
expect continued challenges across all food group geographies. The
impact of falling growth in China demands particular attention.
We cannot control economic forces and the drivers of GDP growth in
markets from South America to the Baltic Republics. What we can
control is the ability of our businesses to meet customer needs, achieve
efficiencies and strive for competitive advantage. All our operations are
focused on these challenges and are well positioned to address them.
We also have opportunities to leverage our broad geographic footprint.
For example, our entry into the Italian market gives us a base from
which to address global demand for Italian cuisine as the DAC relationship creates “made in Italy” procurement synergies. Already, several of our businesses are exploring the best way of bringing these products to their markets.
Similarly, we now have a presence in Brazil and China. We are therefore
well placed to meet demand for Chinese specialities or products with a
Brazilian ambience.
All our businesses are tracking well and have built solid momentum.
Each team is committed to maintaining this momentum through further
gains in market share. Organic growth is the major driver. Small, bolt-on
acquisitions may occur, but no major acquisitions are in the pipeline at
the moment.
Our businesses in Australasia, the UK and Europe have made good
progress. We see potential for further growth in all these regions.
Emerging Markets has faced various challenges in the recent past.
These challenges may continue, but our teams have demonstrated their
ability to secure growth in difficult trading conditions. Bidvest resilience
such as this will stand us in good stead in all geographies.
Regional overview
United Kingdom
Bidvest Foodservice (formerly 3663)
Rebranding under the Bidvest Foodservice identity was completed. The
team performed strongly and began the process of simplifying the
business and buying into the core Bidvest philosophy of
decentralisation. A smaller team under new leadership drove significant
cultural and operational changes. The new dynamic and significant new infrastructure investment contributed to sales growth across all parts of
the business.
Progress during the year suggests that the appetite and capacity are
there for continued growth.
Good cooperation with the sister businesses at Logistics and Fresh
was a feature of the year.
Bidvest Logistics
The core QSR business performed well, despite a zero food inflation
environment. A major national account was secured for 10 years along
with related Fresh volumes. Another QSR chain renewed its contract.
Newly acquired PCL delivered the anticipated gains and settled in well.
The consolidated business emerged as a meaningful player in the UK’s
growing food logistics industry.
The realisation of further gains from the PCL acquisition is a priority
going forward.
Bidvest Fresh
The business recorded another pleasing result, with good contributions
from Seafood and Produce. Henson’s, a London meat business, was
acquired and performed ahead of expectations. Growth opportunities in
produce, meat, speciality and cheese are receiving focused attention.
Further impetus in the year ahead will be provided by the absorption of
the Swithenbanks Fresh and Fine Foods business (from 3663).

Europe
Bidvest Deli XL Netherlands
Markets were under pressure and operations were impacted by a
significant fall in institutional business. Contract renewal and margin
management were focus areas, as was cost reduction.
Bidvest Belgium
The economy remained sluggish and performance was subdued. The
transition from a logistics operation into a foodservice business
continued. The priority for the year ahead is further growth of
independent volumes. A base has been established with the potential
for continued gains.
Bidvest Czech and Slovakia
The businesses achieved record results, underpinned by strong
performances across most aspects of the operation in both
jurisdictions. This indicates that work to rebalance the business has
made significant progress. Historically, substantial gains were largely
driven by good summer weather and strong ice-cream volumes. Sales
success is now being achieved across a much broader product mix,
with good contributions by both Foodservice and Retail. A fourth depot
in Czech was opened – this one in Pilsen – and a Fresh business
acquired.
Farutex Poland
Pleasing results were achieved. Investment in new infrastructure
contributed to the strong performance. The exit from several large but
low-margin accounts was completed. Expansion into new areas such
as fresh fish, wine and meat was successful. The business is well
positioned to secure continued growth as Polish incomes rise and
lifestyles change.
Bidvest Baltics
Concerns arose around the Ukraine-Russia confrontation and possible
ramifications in the Baltics. However, there was no noticeable impact on
our businesses in Latvia, Estonia and Lithuania. All operations made
continued progress and sustainable profits were achieved in Lithuania.
DAC Italy
The business is positioned as a credible number two player in the
national market. The business has long had a strong base in the north
of the country. Increased attention is being given to growing the
business in central and southern Italy. Late in the period, a Rome
warehouse went into operation. Frozen capacity is being expanded in
Flero and Padua.
Sales volumes were strong and new monthly records were achieved in
the fourth quarter. The street market made a strong contribution to
overall results.
As the year closed, a growing number of food group companies were
sourcing “made in Italy” products from DAC.
Bidvest Spain
The market presents us with sizeable opportunities. The population is
large, tourism is huge, eating out is embedded in the lifestyle and the
economy is beginning to revive. Strong growth is possible from what is
currently a small base.
Australasia
Bidvest Australia
Rebalancing of the portfolio continued and the business exited some
large logistics accounts offering small margins. This inhibited sales
growth and volumes eased only marginally higher. Profits, however,
showed marked improvement. The Fresh and Meat offerings continued
to grow and the business finished the year strongly as the transition to
greater freetrade focus gathered momentum.
A further step on the road to a more balanced business was taken early
in the new period when the Hospitality Supplies business was sold.
Bidvest New Zealand
Another strong performance was put in, with pleasing gains across
most parts of the business. Constant innovation was a feature of the
year. The core Foodservice operation made continued productivity
improvements and Fresh maintained its record of improving its results
every year.
Emerging markets
Bidvest Food Southern Africa
In a difficult economic environment, the business put in a relatively good
performance. The Foodservice business led the way. Its multi-temp
strategy continues to deliver customer service gains while fostering
further efficiencies. Continued e-commerce growth was achieved; 26%
of Foodservice turnover is now along this channel.
The Bakery and Ingredients businesses showed some growth while
streamlining operations and improving manufacturing capabilities and
efficiencies.
The Patley’s speciality foods business put in a disappointing
performance and early in the new period was sold, subject to regulatory
approval.
Bidvest Food Southern Africa grew profits by 5,2% overall but,
excluding Patley’s, core growth was closer to 9%, a commendable
performance in the South African trading environment.
Angliss Greater China
Good growth and product and market innovation were features of the
year. Greater China growth strongly outpaces growth at the mature
Hong Kong business. Sales in the mainland cities of Shanghai, Beijing,
Guangzhou and Shenzhen exceeded expectation while growth
continued in the second tier cities of Changsha, Xian, Sanya and Wuhan. A fall in Chinese tourism was negative for Hong Kong and
Macau is challenging.
Angliss Singapore
Further reductions were made in non-core market activity. Continued
progress was achieved by the core Foodservice business, though
momentum has been slow to build.
Bidvest Chile
Operations made good progress in a slowing economy. The business
was significantly scaled up 18 months ago following the acquisition of a
Santiago-based foodservice company. Greater scale creates a platform
for further growth.
Bidvest Brazil
Economic conditions in Brazil worsened considerably during the course
of the year and the challenging environment may persist for some time
to come. The business remained highly profitable, even though some
market segments declined by more than 25% – an encouraging
performance in our first full year in the Brazilian market.
Brazil is a vast country with a young population and significant growth
potential. In Irmãos Avelino we have a robust platform from which to
pursue these opportunities.
Bidvest Middle East
Overall results improved in the fourth quarter and our core Foodservice
businesses in the UAE and Saudi Arabia once again did well.
Challenges related to retail operations in the UAE and our start-up joint
venture in Lebanon. In addition, a slowing economy put pressure on
Aktaes Turkey. In the new period, Turkey will now form part of the
European portfolio.
