| MATERIAL ISSUE |
|
WHY IT IS IMPORTANT AND STRATEGIC OBJECTIVES |
KPIs AND TARGETS |
PERFORMANCE AGAINST TARGETS AND
ACTIONS GOING FORWARD |
    |
| Performance

Maintain consistent
financial performance
 |
|
Why:
 |
Global economic challenges |
 |
Volatile foreign exchange rates create market
instability |
 |
Lower consumer confidence |
Objective:
 |
To consistently deliver profit growth |
|
 |
Cost containment |
 |
Trading profit |
 |
Real profit growth |
|
Performance:
 |
Good profit growth achieved |
Actions:
 |
Significant growth achieved in new product categories |
 |
Invested in dry manufacturing plant to increase capacity
and improve efficiency |
|
    |
| People

Exceed corporate
citizenship expectations |
|
Why:
 |
It is important to demonstrate our commitment as
a good corporate citizen by consistently exceeding
local and international governance, compliance
and broader sustainability expectations |
|
KPIs:
 |
JSE SRI performance
standards |
 |
CDP performance
standards |
 |
Governance standards
(King III) |
| Actions:
 |
Commitment to transforming the workplace in terms of
employment equity profile with good progress to date |
|
| Maintain rigorous safety
standards |
|
Why:
 |
It is our obligation to ensure the safety of our
employees |
Objective:
 |
Ensure all businesses demonstrate exceptional
levels of safety performance |
|
KPIs:
 |
Injury rate |
 |
Lost-day rate |
 |
Safety of employees |
| Performance:
 |
The injury rate decreased considerably from 2,6 to 0,8 per
200 000 hours worked in 2014 |
 |
The lost-day rate (per 200 000 hours worked) due to
injuries increased from 5 to 12 in 2014 |
|
| Promote employee
health and satisfaction
Enhance talent
attraction and retention
|
|
Why:
 |
People have a right to be healthy and happy. As
employers we assist our staff in this regard, which
contributes to a more productive and positive
work experience |
 |
To improve talent attraction and retention |
Objective:
 |
To use innovative approaches to improving the
health and wellbeing of all employees and create
a positive work environment that enhances talent
attraction and retention |
|
KPIs:
 |
Resignation rates |
 |
Absentee rates |
|
 |
The resignation rate increased from 4,2% to 4,3%
in 2014 |
 |
Absentee rates increased from 1,3% to 2,1% in 2014 |
|
| Promote skills
development |
|
Why:
 |
This is an important national issue that is felt
acutely at business level |
|
|
Performance:
 |
Training academy held aimed at potential managers for
the future |
|
CSI  |
|
Why:
 |
This is important at national and regional level and
business can play a vital role |
|
KPIs:
 |
CSI spend |
| Performance:
 |
Ongoing investment in line with B-BBEE requirements |
|
 |
 |
 |
 |
| |
 |
 |
| Product

Minimise product
impact and ensure food
safety |
|
Why:
 |
Foods have a high environmental and health
impact. It is important to ensure food products are
responsibly and safely sourced, manufactured andf
distributed |
|
KPIs:
 |
Customer complaints |
|
Actions:
 |
Crown continuously upgrades food safety
measures, quality assurance and supplier
quality audits |
|
 |
 |
 |
 |
 |
| Planet

Reduce environmental
impacts |
|
Why:
 |
Environmental issues, such as climate change,
pollution and water scarcity |
 |
These issues also potentially threaten
food supplies |
Objective:
 |
To reduce our impact, educate employees,
and work with suppliers and offer solutions to
customers to help them reduce their impacts |
|
KPIs:
 |
Water used and water intensity |
|
Performance:
 |
Water usage increased from 35,4Mℓ to
51,9Mℓ in 2014 |
|
| STAKEHOLDERS |
|
OBJECTIVE AND ENGAGEMENT
METHOD (AND FREQUENCY) |
KEY ISSUES IDENTIFIED |
KEY ACTIONS TAKEN AND PLANNED
(more detail may be provided in material
issues tables and elsewhere) |
    |
| People

Employees (full-time
and contract) |
|
Objective:
 |
Improve employee relationship and satisfaction |
Methods:
 |
Employee surveys (annual) |
 |
Anonymous feedback forms (ongoing) |
 |
Newsletter |
|
Key issues:
 |
Remuneration and benefits, being
informed about corporate strategy,
employee skills development, employee
wellness, local economic development
and specific employer/employee
relationship issues |
Issues considered material:
 |
Employee wellness, skills development
and retention |
|
Performance management systems and
development plans in place |
| Unions |
|
Objective:
 |
Maintain good union relationships |
|
Key issues:
 |
Remuneration and benefits, corporate
strategy, employee skills development,
employee wellness and local economic
development |
|
Regular interaction and consultation |
| Suppliers
|
|
Objective:
 |
Maintain good relations |
 |
Understand issues and resolve these together |
|
|
Regular interaction and performance reviews
takes place with key international principles
|
| Customers |
|
Objective:
 |
Understand evolving needs, expectations and
issues |
|
|
Regular sales reviews and agree action plans |
Communities
 |
Local communities |
 |
Particularly community
subsectors (eg
sports, education,
infrastructure) |
|
|
Objective:
 |
Better understand and collaborate with the
communities in which we operate |
|
Key issues:
 |
Local economic development and
employment opportunities, education
(schools), skills development, health and
environment |
Material issues:
 |
Socio-economic development and
community involvement |
|
Involved in community projects |